Nonprofits

Athlete ambassadors can add valuable awareness and reach to your organization.

Why Athletes?

Athletes have grown a unique following throughout their sports careers. Each time an athlete reaches a higher level in their sport, they gain new fans- from their high school team to their college team to their pro team or league. This makes them valuable influencers for brands, including brands working in the community.

Athletes are encouraged to regularly give back to their communities, both where they work and where they grew up. Where in the past many athletes founded their own nonprofits, the rise of financial literacy and second career planning has many athletes thinking about partnerships. Athletes are looking for the right organizations to align with and grow their brand outside of sports.

By partnering with an athlete, your organization gains a valuable ally to promote and amplify your messaging to their extensive following and attract the attention of both the casual and loyal fans.


The Solution:

Authentic and sustainable partnerships with professional athletes can raise valuable awareness for your organization as well as open additional opportunities for funding.

Athletes have a uniquely loyal audience that trusts their opinion and authority. The reach athletes have in their local communities makes them ideal ambassadors for increasing visibility and raising funds for your organization.

We work with your team to brainstorm holistic and tangible benefits to help engage athletes to join your cause or further engage athletes already committed.

From brainstorming sessions to implementation and managing results and measurements, our team serves as the liaison between your organization and the athletes to support the partnership. We want to see continued growth of your programs and initiatives, as well as raise awareness of the organization’s mission and overall programming.


“[…] history has proved that athletes can […] create the connections between brand and consumer that contemporary companies consider key to success.”

New York Times

The Numbers:


Services:

Brainstorming Session

Let our team help you strategize and evaluate the opportunities available to engage with brands in the sports community. From athletes to sports brands, teams and other professional organizations, our team is well versed in the specific needs of the sports industry. We are primed to educate your team in creating meaningful relationships to further support your cause.

Training Sessions

Our team will work to share our knowledge, resources and experience with your organization. Through our training sessions, we will provide specific strategies, documentation and materials to better assist your team with learning the ins and outs of creating meaningful and mutually beneficial relationships with the professional athlete community.

3 Month Reboot Program

Athlete ambassador programs require time and effort to maintain the relationships and create more unique engagement opportunities. Let our team of experts help brainstorm, refocus and implement new tactics and strategies to increase productivity of your ambassador program and further support your cause.

Relationship Creation Package

Let our team create valuable relationships with brands in the sports community. From athletes to sports brands, teams and other professional organizations, our team is well versed in the specific needs of the sports industry. We are primed to facilitate and create relationships with your organization to further support your cause.

Relationship Management Package

Let our team manage your athlete ambassador relationships. From athletes to sports brands, teams and other professional organizations, our team is well versed in the specific needs of the sports industry. We are primed to facilitate and manage relationships with athletes and sports organizations. Keep your employees focused on their roles and responsibilities and let us handle all the logistical details of maintaining relationships with your athlete partners.

Full-Service Athlete Ambassador Program Support Package

Looking to create and manage an athlete ambassador program for your organization but don’t know where to start? Or looking to further expand your program while managing your current relationships successfully? Let our team take the reins and help your organization create and maintain valuable relationships with athletes and brands in the sports community.