A cause marketing campaign or charity component for a project can create quite a bit of buzz about the work you are doing. It can become a part of who you are as a brand and help you reach an audience of like-minded consumers who want to make a social impact. But how do you… Continue reading How to Create Your Next Brilliant Cause Marketing Campaign
Category: Philanthropy
The Keys to Successful Philanthropic Partnerships
Philanthropy is centered on working together to make an impact in the community. One of the most effective ways of growing impact and awareness of philanthropic initiatives is through aligning with the right partners. A good partnership adds value to the brands of both organizations as well as makes a larger impact in the community.… Continue reading The Keys to Successful Philanthropic Partnerships
How Serena Williams Built Her Brand as a Philanthropist Off the Court
Serena Williams is more than just an athlete. She recently came in second place at this year’s Wimbledon Tournament, less than a year after giving birth to her first child. While she rose to fame as a superstar tennis player, Serena has successfully transitioned into a powerhouse off the court as well as on it.… Continue reading How Serena Williams Built Her Brand as a Philanthropist Off the Court
The Philanthropic Impact of the 2018 Pro Football Hall of Fame Inductees
Last night, the 2018 NFL season kicked off with the Pro Football Hall of Fame Game in Canton, Ohio. Since the first Hall of Fame induction ceremony in 1963, the NFL’s Pro Football Hall of Fame has inducted 310 members. Tomorrow night, 8 more members will join the ranks. We took a look at each… Continue reading The Philanthropic Impact of the 2018 Pro Football Hall of Fame Inductees
Sports Philanthropy Resources
We took a break from our regular blog this week to share some of our sports philanthropy resource articles that have recently been published on our site. Here are some highlights from each of them. Athlete Activism What is Athlete Activism? Athlete activism is the idea of athletes using their name and brand to make… Continue reading Sports Philanthropy Resources
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